The Relationship between Social Media, Employability, Professional Networking, Job Performance and Career Success among Working Fresh Graduates in Malaysia

Abstract

Social media is a ubiquitous, cheap and fast platform to share information across
the network. The main purpose of this research was to develop an understanding on how working
fresh graduates in Malaysia use the social media to utilize the employability, establish professional
networking, increase job performance and develop career success. We begin by offering a
definition and review of social media, employability, social network, professional networking, job
performance and career success. This quantitative research has been conducted in Malaysia using
cluster sampling and data have been collected from 406 working fresh graduates aged between 21
and 26 years old using a questionnaire approach. The data related to usage of social media,
professional networking and career success were analysed by Pearson correlation coefficient to
measure the linear correlation between two variables. The coefficient highlighted strong and
moderate correlation for variables related to these parameters. Meanwhile, the data related to the
employability and job performance were analysed by the Levene’s Test for Equality of Variance to
determine the mean difference between two subsets. This test revealed all groups did not differ
significantly and have verified the hypotheses.