Integrating Tayyib Principles in Halal Health Products and Services: A Holistic Consumerism Approach

Nordin, N.; Zaid, A. Z. M.; Astutik, A. P.; Rashid, N. K. A.; Zahari, Z.; Ifwat, M. S.; Khairuldin, W. M. K. F. W.; Embong, R.

doi:10.7187/GJATSI122024-15

Authors

Nordin, N. Faculty of Islamic Contemporary Studies (FKI), Universiti Sultan Zainal Abidin, Gong Badak Campus, Gong Badak, 21300 Kuala Nerus, Terengganu, Malaysia
Zaid, A. Z. M. Faculty of Islamic Contemporary Studies (FKI), Universiti Sultan Zainal Abidin, Gong Badak Campus, Gong Badak, 21300 Kuala Nerus,Terengganu, Malaysia
Astutik, A. P. Faculty of Islamic Religion, Universitas Muhammadiyah Sidoarjo, Jl. Mojopahit 666B, Sidoarjo, East Jawa, Indonesia.
Rashid, N. K. A. Faculty of Business, Economic & Social Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia
Zahari, Z. Faculty of Pharmacy, Universiti Sultan Zainal Abidin, Besut Campus, 22200 Besut, Terengganu, Malaysia
Ifwat, M. S. Faculty of Business and Management, Universiti Sultan Zainal Abidin, Gong Badak Campus, Gong Badak, 21300 Kuala Nerus, Terengganu, Malaysia
Khairuldin, W. M. K. F. W. Research Institute for Islamic Products and Malay Civilization, Faculty of Islamic Contemporary Studies (FKI), Artificial Intelligence for Sustainability and Islamic Research Center (AISIR), Universiti Sultan Zainal Abidin, Kampus Gong Badak, 21300, Kuala Nerus, Terengganu, Malaysia
Embong, R. Faculty of Islamic Contemporary Studies (FKI), Universiti Sultan Zainal Abidin, Gong Badak Campus, Gong Badak, 21300 Kuala Nerus, Terengganu, Malaysia

DOI:

https://doi.org/10.7187/GJATSI122024-15

Keywords:

Tayyib, Consumerism, Halal, Health products, Health services

Abstract

Islamic consumerism is growing in importance, especially in the halalan tayyiban market, which heavily influences the global economy. However, in Malaysia, while many products meet halal standards, these products frequently fail to meet the tayyib standard, thereby undermining the objective of promoting well-being and preventing harm. Therefore, the objective of this study is to examine the elements of tayyib in health products and services. This qualitative study employs data collection methodology such as document analysis and expert interviews, with content analysis used for data interpretation. The findings highlight that the tayyib aspect remains underemphasized compared to the halal aspect in health products and services. Enhancing halal certification to include tayyib could significantly strengthen Malaysia's role as a global halal hub. This approach would enhance consumer trust and set a global standard for broader adoption of comprehensive halal and tayyib practices. Subsequent investigations should examine tayyib standards across various sectors to ensure comprehensive application.

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